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OUTLET SHOP PARTS

The Collision Repair Report pointed out that when collision repairs are necessary, today's customers expect their vehicle's fit and finish to be as flawless as when it left the factory. GM said that's why it now offers a Dealer Outlet Shop program: To help repairers meet this challenge.

GM said outlet shop parts provide the fit and performance of the originals, but are priced competitively. Outlet Shop parts provide an alternative to alternative parts.

These parts, the Collision Repair Report article said, began as original equipment parts and were intended for use in the production of GM cars and trucks. But because they may have minor cosmetic flaws or are not required for planned production needs, they are being made available through the Dealer Outlet Shop program.

These parts are collected, inspected and shipped to qualifying GM Outlet Shop dealers who service local market needs directly. High-volume GM passenger vehicles, trucks and SUVs are now included in the program.

"Consider Outlet Shop parts wherever non-OEM parts have been used in the past. The GM Dealer Outlet Shop provides the performance and quality of the original genuine OEM part at aftermarket competitive prices," said Ronald F. Doerr, GM Service and Parts Operations. "It is a lot like going to a factory outlet center and buying functional, name-brand products rather than settling for a generic, look-alike alternative. It gives the repairer an option that did not exist in the past.

"The GM Outlet Shop helps collision repair facilities because they can access competitively priced, high-performing, OEM-quality parts that fit right the first time - which makes for satisfied craftsmen and a solid financial bottom line. It is good news for customers because their investment is protected with the best collision parts - parts that they know will perform to factory specifications once the vehicle leaves the repair shop," Doerr said. "And, it is good for the environment because these outlet parts can be pressed into service rather than go to a landfill."

How the Program Works

GM inspects all parts for quality that are identified for Outlet Shop sale. The parts must be dimensionally correct, and have only cosmetic flaws. The parts are already primed or painted - no unprimed fascias or raw sheet metal is included. Any part deemed not suitable for the Outlet Shop is scrapped.

GM Outlet Shop parts are placed in protective packaging and inventoried. Qualifying Outlet Shop dealers purchase in truckload quantities and distribute to repairers in their local markets.

The program has grown to 29 GM dealers covering 18 states. As plans to expand the program nationally progress, more assembly plants and more dealers will be added through 2007, making Outlet Shop parts available across the country.

The Insurance Industry

GM is reaching out to insurance companies and local claims adjustors to educate them about the new Outlet Shop, and its ability to provide OEM-quality crash parts that are competitive in price with imitation aftermarket collision parts. Watch for GM Dealer Outlet Shop parts in industry estimating systems as they become more broadly recognized and available in the market.